Industry Leader Talk | Dialogue with Bai Yong, CEO of Guolian Cross-Border and Former Google Greater China Department General Manager: Building Language+ Competitiveness in the AI Era

发布时间:2026-05-20浏览次数:10来源:语言科学研究院


Lecture Information

Time: May 29, 2026 (Friday), 13:30

Venue: Lecture Hall 136, Teaching Building No. 5, Songjiang Campus, Shanghai International Studies University


01 Speaker: Industry Veteran Bai Yong

Mr. Bai Yong has nearly 30 years of in-depth experience with leading international corporations, combining a strong foundation in technology with cross-border practice, making him a hands-on expert in the field of global business.

  • 2023–present: CEO of Guolian Cross-Border, leading core overseas expansion projects and specializing in the cross-border出海 track.

  • 2011–2023: General Manager of the Channel Division, Google Greater China. Built a $1 billion export advertising business and a channel system covering 100 partners across 40 cities in mainland China, Hong Kong, and Taiwan. Helped tens of thousands of enterprises achieve five consecutive years of digital advertising growth. Founded a unique marketing model of Google Ads Experience Centers covering 30 cities in China, which was featured by CCTV.

  • 1996–2011: Held core management roles at Intel Asia-Pacific, spending over a decade in the Asia-Pacific market, serving successively as Business Development General Manager of the Software and Solutions Division, General Manager of the Retail and Channel Division for Greater China, APAC E-commerce and Technical Support Manager, and A5T5 Data Center Manager.

Honors: Google Global Channels Best Performance Growth Award, Google Global Channels Best Business Development Award, Google Global Channels Best Innovation Award, China's Most Influential Figure in the Internet Industry.


02 Lecture Overview

As AI reshapes the workplace, language majors are no longer confined to a single career path. Mr. Bai Yong will deconstruct the path to global talent growth for language students in the AI era from four dimensions: trend insights, career development advice, competency building, and employment opportunities.

TREND 1. Trend Insights

  • Identifying unique advantages: AI creates new opportunities while disrupting traditional roles.

  • Cognitive upgrade: Distinguish between language skills and linguistic intelligence.

  • Comprehensive advantages: The multilingual+ strategy, adaptability, problem-solving skills, and self-learning ability.

ADVICE 2. Career Development: A Three-Dimensional Approach

  • Growing upward: Deepen expertise in hardcore professional fields (+X).

  • Expanding outward: Ride the waves of digitalization and going global.

  • Exploring inward: Become the tuner in the AI era.

TIPS 3. Practical Advice: Career Tips

  • Build a T-shaped structure: Develop diverse abilities horizontally; reach a near-professional level in at least one non-language field vertically.

  • Find a second curve: Discover a side hustle using hard skills.

  • Plan your career strategically: Focus on information asymmetry, scarcity, and hybrid skills.

  • Hone core competencies: Adopt a problem-solving mindset.

4. Employment Opportunities: Seizing the Trend

  • Shift from language translation to cross-cultural governance and compliance.

  • Embrace human-AI collaboration in corpus engineering.

  • Pursue full-stack operations in the wave of going global.

  • Compete for discourse power in international organizations and public diplomacy.


03 Lecture Takeaways

By attending this lecture, you will gain the following valuable insights:

  • ✔ Firsthand practical experience from an industry leader and insights into new workplace trends in the AI era.

  • ✔ Mastery of methods for building Language+ competitiveness to break through career ceilings.

  • ✔ Identification of four high-potential career tracks to clarify personal growth and career planning direction.


Seats are limited – don't miss out! We sincerely invite all students to join us on site, engage in face-to-face dialogue with Mr. Bai Yong, unlock the code to global talent growth, and explore new possibilities for career development in the AI era.